The MakeItLast Manifesto
You already own more than you think.
Somewhere in your home—in a closet, a drawer, a garage shelf—there's something you paid good money for, used a handful of times, and forgot. A drone. A bread maker. Running shoes. A guitar. A camera.
These things aren't broken. They're just waiting.
We live in a world designed to make you forget what you have and crave what you don't. Manufacturers plan for obsolescence. Marketers manufacture dissatisfaction. The message is constant: what you own is outdated, insufficient, embarrassing. Replace it.
We reject this.
Not because buying things is wrong, but because the cycle is exhausting—and expensive. Because the planet can't sustain endless replacement. Because there's genuine satisfaction in mastering what you already own rather than chasing the next model.
This site exists for a simple purpose: to help you get more from what you have. More years from your car. More flights from your drone. More miles from your body. More life from your purchases, your skills, your relationships.
We believe:
Maintenance is a form of respect
For your money, your time, and the resources that made the thing.
Old doesn't mean obsolete
A 10-year-old tool that works is more valuable than a new one still in the box.
Knowledge beats upgrades
Understanding what you own is more powerful than replacing it.
Enough is a destination
You can step off the upgrade treadmill whenever you choose.
We're not anti-technology or anti-consumption. We're pro-intention. Buy things that matter to you. Then learn to keep them going.
The most sustainable product is the one you already own.
Welcome to MakeItLast.
Ready to start keeping things going?
Browse the Guides